Avocado Prices in the Netherlands — Rotterdam Wholesale & Retail Data
The Netherlands is Europe's avocado gateway: the port of Rotterdam receives the largest share of the continent's avocado imports, which are then ripened, packed and re-exported to Germany, France, Scandinavia and Central Europe. That makes Rotterdam port market quotes a benchmark that ripples through the whole Northern European trade.
On this page you get the live Dutch wholesale average from the Rotterdam port market, current retail shelf prices, and the 30-day trend — all in EUR per kilogram, with the 4 kg trade box equivalent for buyers and sellers.
Market prices are for subscribers
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The import-cost benchmark
Rotterdam is not just a Dutch market — it is where the European avocado import price is discovered. The port's ripening and packing cluster handles the largest share of continental arrivals, and its quotes are the import-cost reference German, French and Scandinavian buyers negotiate against.
That means Dutch wholesale levels are the closest thing Europe has to a commodity price: liquid, transparent and quick to move. When Rotterdam shifts, the whole Northern European ladder follows within days.
Calibers, re-exports and the retail read
Dutch trade concentrates on Hass calibers 16–22 — the sizes that balance per-box value against retail acceptability. Dutch retail (Albert Heijn, Jumbo and the discounters) tracks the port market closely with a ripening margin, so shelf prices are a clean read of import parity plus logistics.
Watch the origin mix at the port: when Peruvian share peaks in mid-summer, the floor is usually at its lowest; as Colombian, Chilean and Kenyan fruit take over, the mix — and the price — rotates.
Data sources & methodology
How these prices are collected
The Rotterdam port-market wholesale average, Dutch retail shelf prices and spot terminal rates are recomputed daily from scanned quotes. Prices are EUR per kilogram with the 4 kg trade box equivalent.
Origin and caliber breakdowns come from the same scanned records; CIRAD FruiTrop weekly reporting is the cross-check for the import-stage reference price.
Prices are informational market intelligence in EUR, not financial or trading advice. Averages are recomputed regularly from the latest scanned market data and are quoted per kilogram, with the 4 kg trade box equivalent.
Frequently asked questions
What is the current avocado wholesale price in the Netherlands?
The live Rotterdam port market average is shown in the statistics section above and updates daily. Prices are quoted per kilogram in EUR; multiply by four for the standard 4 kg trade box.
Why are Dutch avocado prices a benchmark for the rest of Europe?
Because most European avocado imports transit the Netherlands, Rotterdam quotes reflect the true import cost at scale. German, French and Scandinavian wholesale prices typically follow Dutch levels with a logistics-driven premium.
When are avocados cheapest in the Netherlands?
Mid-summer, from June to August, when Peruvian supply peaks and overlaps with Spanish and Israeli fruit. Importers discount to keep stock moving, and both wholesale and retail prices reach their seasonal lows.